Use of Eye Tracking as a Method for Health Information Seeking Behavior Research

This paper analyzes 25 health information behavior studies published in the period of 15 years (2009‐2023) using eye‐tracking as the research methodology. Eye‐tracking technology has become a valuable tool to study information behavior. This study examines the ways of adopting eye trackers in health information behavior research and how the research is designed with an extended method the technology provides. This paper contributes to understanding methodological trends for health information behavior research.