Implementasi Kebijakan Optimalisasi Kinerja LP3H dan P3H dalam Mensukseskan Sertifikasi Halal Gratis Skema Self Declare

This research basically studies BPJPH's readiness to welcome Halal Hub 2024, which is the beginning of Mandatory Halal Certification in Indonesia, and to find out the success of free halal certification for one million products in 2023. There are 11 provinces that meet the criteria in this research. One of the eleven provinces selected as a research sample on the performance of Halal Product Process Assistance Institutions and Halal Product Process Assistance officers is Gorontalo Province. Data were analyzed using descriptive qualitative methods. The results of this empirical research conclude that the implementation of free halal certification has a significant positive impact on trade in products that have been certified halal. The principle of free halal certification has a significant and positive impact on profits and added value for micro and small businesses. Principles that influence negatively and significantly include the performance of the Halal Product Process Facilitation Institution and the performance of the Halal Facilitator Process. From this research, the principle of openness and transparency of cooperation was found in achieving free halal certification for one million products using the Self Declare scheme.