Bibliometric analysis of scientific output on retail trade in OpenAlex

Objective: To conduct a bibliometric analysis of scientific output published in journals included in the OpenAlex bibliographic catalog between 2020 and 2024 on about the relations between retail and tourism. Methods: A three-stage, five-step procedure was applied for the bibliographic review and bibliometric analysis, using different methods, tools, and programs such as the biblioshiny web application of the R programming language. Results: It was created, the classification and analysis of the scientific output included in OpenAlex, based on various indicators such as productivity per year, journals, authors, countries, and institutions, grouping of journals according to Bradford's Law, impact of journals according to the H-index, citation analysis by authors, conceptual structure of the research field, as well as its social structure by authors and countries. Conclusions: There was an initial increase in publications during the pandemic, followed by a gradual decline. Non-commercial literature emerged as a relevant source of knowledge. Colombia positioned itself as a leader in academic production, although with limited international cooperation. Research focused predominantly on economic and health aspects, leaving significant gaps in the theoretical conceptualization of the topic and in the analysis of contemporary trends such as sustainability and digital transformation of the sector.