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October 20, 2025Cooperation and ConflictOpen Access

Gendered icons and the war in Ukraine: The visual politics of Ukraine’s social media communication

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Authors

FNFrederik Bertil NæsbySMSteven A. MeyerMHMatthias Humer

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Overview

This analysis reveals how visual representations of femininity impact Ukraine’s war communication, suggesting gendered strategies in public engagement.

Key Points

  • Visual representations of gender significantly influence Ukraine's strategic communication during the war.
  • An analysis of 3386 visuals demonstrates the strategic role of gender in shaping narratives around Ukraine's defense efforts.
  • The study identifies four key gendered icons that illustrate different aspects of femininity within the context of war communication.
  • These findings contribute important empirical insights into the role of gender in modern warfare and its communication strategies.

Cite This Study

Næsby et al. (2025) studied this question.

synapsesocial.com/papers/68f58f68ece7a5b64f47152chttps://doi.org/10.1177/00108367251377618
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Female Fighters and Male Vulnerabilities. Gendered Depictions in Ukraine’s Visual Narrative of the Russia-Ukraine War2025 · 1 citations
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  4. 4The Discursive Power of Digital Popular Art during the Russo-Ukrainian War: Re/Shaping Visual Narratives2024 · 6 citations
  5. 5“The devil that takes any form”: geopolitics of gendered and sexualized enmity in Russia’s wartime news media2026