Analysis reveals that green banking performance and service quality significantly impact customer satisfaction in mobile banking, highlighting the importance of sustainability.
Key Points
Green banking performance and service quality significantly enhance customer satisfaction when using mobile banking.
The analysis employed multiple linear regression to assess impacts from various independent elements on customer satisfaction.
Primary data was collected through surveys, with findings indicating crucial links between service quality and green banking practices.
These insights stress the need for digital transformation in banking focused on sustainability and customer engagement.