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October 20, 2025Modern Geográfia

Mapping the evolution of tourism small and medium enterprises’ technology adoption

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Authors

TTTembi Maloney TichaawaMCMavis Chamboko-Mpotaringa

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Overview

Systematic literature review reveals key trends in technology adoption for tourism SMEs, highlighting gaps and future directions.

Key Points

  • Research on technology adoption in tourism SMEs has seen rapid growth over time, indicating a dynamic field.
  • A thematic analysis identified nine distinct themes, including digital transformation and innovation, highlighting trends.
  • The study utilized a systematic approach combining bibliometric analysis and thematic mapping for robust findings.
  • Identifying gaps in existing research stresses the need for future studies and informs stakeholders in the tourism sector.

Cite This Study

Tichaawa et al. (2025) studied this question.

synapsesocial.com/papers/68f58f68ece7a5b64f471637https://doi.org/10.15170/mg.2025.20.04.08
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