Genesis of media formats of domestic game journalism

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The study identifies two main stages in Russian game journalism, with significant shifts in media formats from print-televisual to online-digital.
In the 1990s, 58% of audience preferences leaned towards televisual media, but by the 21st century, this dropped below 1% as YouTube gained 68% dominance.
Methodologically, the research employed historical reconstruction, multimodal semiotic analysis, and online surveys to explore the transformation of these media formats.
The findings indicate an evolution in game journalism's narrative complexity and a move towards personalized experiences reflected in YouTube content.

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Analysis reveals changing media preferences among viewers, highlighting the rise of YouTube and multimodal semiotics.

Dmitriy A. Belyaev (2025) studied this question.

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