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This is a Quantitative Study study.

Socially Responsible Newsvendor

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Results indicate that prioritizing consumer surplus can enhance overall welfare despite slight profit reduction.
Among four pro-social behaviors examined, charitable donations were less effective at maximizing consumer surplus under certain conditions.
Findings challenge traditional views on profit maximization, advocating for a more balanced approach to consumer welfare.
Insights guide companies on when to adopt decentralized pro-social behaviors versus integrating consumer surplus in operations.

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Analysis shows pro-social behaviors boost consumer surplus while impacting profit, suggesting strategic CSR approaches.

Hu et al. (2025) studied this question.

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