Mixed-method study explores social media's role in improving chinese language skills in university students, suggesting strategies to enhance communication.
Against the backdrop of increasingly close China–Vietnam cooperation under the “Belt and Road” Initiative, the demand for Chinese language learning among university students in Ho Chi Minh City has continued to grow. This study fo-cuses on the role of three major social media platforms—YouTube, TikTok, and Facebook—in facilitating Chinese language learning and commu-nication among this group. Using a mixed research method, the study com-bines a ques-tionnaire survey of 251 university students in Ho Chi Minh City with in-depth interviews of 20 learners to explore the functions, characteristics, effects, and challenges of social media in enhancing learners’ interest in and practical ability with the Chinese language. Based on these findings, the study proposes optimi-zation suggestions from the perspectives of platforms, content creators, and ed-ucators, such as building multi-platform linkages and improving content quality. The aim is to provide a reference for promoting cross-cultural exchange and mutual understanding between China and Vietnam.
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Jiang et al. (2025) studied this question.
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