Effectiveness and User Satisfaction of Cash Parking Payments at Rita Supermall Tegal

This study aims to evaluate the effectiveness and efficiency of the cash-based parking payment system at Rita Supermall Tegal, a shopping center in a mid sized city that has yet to fully adopt digital public services. A descriptive qualitative method was employed through observation, semi structured interviews, and questionnaires involving both users and parking managers. The findings indicate that although the cash system is still acceptable to some users, it presents significant limitations such as long queues, lack of transparency, and difficulties in providing small change. Most respondents demonstrated understanding and readiness to shift to digital payment systems, favoring the efficiency and convenience offered by technologies such as QRIS and e-money. The results also emphasize the need for an inclusive approach in transitioning toward a hybrid system, considering not all users have equal access to or readiness for digital technologies. The study recommends a gradual implementation of digital systems, accompanied by user education and infrastructure improvements, to ensure parking management becomes more responsive and adaptable to evolving public needs