Analysis of Customer Satisfaction Towards Digital Banking Services using Technology Acceptance Model Method

The digitalization of banking services has enabled customers to conduct various transactions quickly and efficiently through digitalplatforms such as telephone banking, SMS banking, internet banking, and mobile banking. This ease of access has brought great benefitsto customers, such as reducing the time and cost of conducting banking transactions. However, the adoption of digital banking servicesdoes not always run smoothly. Customer satisfaction with these services is a key factor in determining the success of implementing thistechnology. To analyze customer satisfaction, the Technology Acceptance Model (TAM) method can be used. The TAM method can beused as a basis for evaluating factors that influence technology acceptance, such as Perceived Usefulness (PU) and Perceived Ease of Use(PEU), which ultimately contribute to customer satisfaction and loyalty. The results obtained from this study are a website to analyzecustomer satisfaction with digital banking services using the TAM method.