Qualitative analysis reveals throwaways enhance viewer engagement and emotional connections in live streaming.
This research analyzes the use of throwaways in spontaneous communication between YouTuber Windah Basudara and his viewers during live streaming, with the aim of identifying the types of throwaways that appear in his videos. Throwaways include communication elements such as repeats, fillers, false starts, interjections, and pauses, which are often considered less informative but play an important role in building emotional connections. Using a qualitative method, data was collected from Windah Basudara’s YouTube videos by analyzing his spontaneous communication. The findings show that throwaways not only bring authenticity to the conversation but also enhance viewer engagement, creating an interactive and familiar atmosphere. The most frequently found type of throwaway is repeats, which emphasizes spontaneity and provides the audience with time to understand the context. Through the use of throwaways, Windah successfully creates a more personal interaction and strengthens the emotional bond with his viewers. This study contributes to the understanding of how throwaways in spontaneous communication can enrich the viewing experience and support audience engagement.
No takes yet. Share an insight, caveat, or question.
Putrisyah et al. (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: