Analysis reveals positive correlation between digitalisation levels and pandemic responses in businesses, suggesting improved strategies lead to better survival outcomes.
The unexpected emergence of the COVID-19 pandemic, one of the most significant global crises of recent years, has caused many businesses to face considerable challenges. It is essential for companies always to be prepared for such crises to ensure their survival. This study investigates the relationship between the digitalisation of businesses in Türkiye and their responses to the pandemic during the COVID-19 outbreak. Data were collected through a survey conducted with 123 companies operating in Ankara. Correlation and regression analyses revealed a positive relationship between the level of digitalisation of businesses and their COVID-19 response strategies, and that the level of digitalisation significantly impacted their COVID-19 response strategies.
No takes yet. Share an insight, caveat, or question.
Akgül et al. (2025) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: