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October 22, 2025SustainabilityOpen Access

AI-Powered Advisory Platforms for Sustainable Marketing Innovation in SMEs: Empirical Evidence from Underserved U.S. Markets

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SMEs using AI-driven platforms improved customer acquisition and revenue compared to those using standalone modules.
Qualitative insights indicate creative repositioning and refinement in marketing despite limited budgets in underserved areas.
Mixed methods revealed the importance of trust elements like PeerBenchmarks and ComplianceAlerts in platform adoption.
This study advances digital marketing literature by showcasing the role of AI in fostering innovation and sustainable growth.

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Empirical evidence shows that AI-powered platforms enhance decision-making and marketing strategies in resource-constrained settings for SMEs.

Cagiza et al. (2025) studied this question.

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Empirical evidence shows that AI-powered platforms enhance decision-making and marketing strategies in resource-constrained settings for SMEs.