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October 22, 2025Journal of Hospitality and Tourism Technology0 citations

Balancing Value and Ethics in Digital Transformation of Hospitality and Tourism

The digital tightrope: balancing value and ethics in hotel transformation

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Authors

ICIlker CingilliogluNWNirosha Hewa Wellalage

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Overview

Systematic review suggests digital transformation enhances operational efficiency in hotels, indicating ethical practices must accompany value creation strategies.

Key Points

  • Digital transformation enhances operational efficiency and customer loyalty in the hospitality sector.
  • A systematic literature review revealed critical themes like personalization and dynamic pricing among 106 documents.
  • Integration of artificial intelligence and the Internet of Things improves guest satisfaction and operational strategies.
  • Responsible digital innovation highlights the need for sustainability and ethical practices within the hotel industry.

Cite This Study

Cingillioglu et al. (2025) studied this question.

synapsesocial.com/papers/68f94e87151313c01b7ccfa6https://doi.org/10.1108/jhtt-04-2025-0297
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