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July 30, 2026Journal of Hospitality and Tourism Technology

Beyond technology adoption: human empowerment and digital maturity in hotels

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Authors

ALAna Leal‐SolísRRRafael Robina Ramírez

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Overview

Survey analysis explores digital capabilities' role in hotel empowerment and transformation, suggesting integrative governance is essential.

Key Points

  • This study investigates how digital capabilities influence digital transformation and human empowerment in Spanish hotels.
  • Survey of 522 Spanish hotels analyzed using structural equation modeling.
  • Multigroup analysis to compare high and low digital adoption groups.
  • Mediation testing assessed effects among digital skills, collaboration, communication, adaptability, and transformation outcomes.
  • Digital skills enhance transformation through mediated capability integration.
  • Maturity differences indicate the strength of capability orchestration.
  • Effective transformation demands integrative governance and leadership focused on empowerment rather than isolated technology investments.

Cite This Study

Leal‐Solís et al. (2026) studied this question.

synapsesocial.com/papers/6a6b026860e2b924d3ea23a8https://doi.org/10.1108/jhtt-04-2025-0329
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