PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
September 12, 20254 citationsOpen Access

Aligning Technology and HR for Optimal Guest Experience in Digital Hospitality

Digital Hospitality as a Socio-Technical System: Aligning Technology and HR to Drive Guest Perceptions and Workforce Dynamics

View Full Paper

Authors

NRNikica RadovićAVAleksandra VujkoNSNataša Stanišić

Discussion

Loading...

Member takes

Overview

Mixed-methods analysis reveals that digital hospitality enhances guest satisfaction and workforce dynamics, implying the need for HR alignment.

Key Points

  • Efficiency significantly drives guest satisfaction, while personalization and security predict loyalty.
  • Exploratory analyses confirmed a five-factor structure of guest perceptions: digital efficiency, smart personalization, service satisfaction, trusted security, and digital loyalty.
  • Continuous investment in HR practices like training and flexible role allocation is crucial for positive outcomes.
  • Digital transformation enhances value creation not by substitution but by reconfiguring human service roles.
Ask AI
Helpful
Bookmark
Share
View Full Paper

Cite This Study

Radović et al. (2025) studied this question.

synapsesocial.com/papers/68d44c4631b076d99fa55b52https://doi.org/10.20944/preprints202509.0606.v1
Ask AI
Helpful
Bookmark
Share
View Full Paper

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Digital Hospitality as a Socio-Technical System: Aligning Technology and HR to Drive Guest Perceptions and Workforce Dynamics2025 · 4 citations
  2. 2Beyond technology adoption: human empowerment and digital maturity in hotels2026
  3. 3Human-centered digital twins in hospitality: how employee perceptions and system design shape adoption2026
  4. 4Analysis of The Interrelationship Between Employee's Digital Skills, Digitalization in Human Resource Management and Organizational Performance2024 · 1 citations
  5. 5The digital tightrope: balancing value and ethics in hotel transformation2025