Netocracy and Global Multipolarity: Archetypal Rethinking Public Administration

The article provides a conceptual analysis of the transformation of public administration in the context of the digital revolution and global multipolarity through the archetypal prism of netocracy – a new form of power based on control over information flows, digital platforms and algorithms. It is proven that in the 21st century, classical hierarchical models of governance are losing their effectiveness, giving way to flexible network structures and new archetypes of leadership and legitimacy. The phenomenon of algorithmic sovereignty, socio-technological resonance and digital public virtue as key mechanisms of the new governance paradigm is revealed. Particular attention is paid to the role of cognitive trust, strategic facilitation, reputational capital and moral programming in the process of public decision-making. Several political and managerial recommendations are proposed for the adaptation of state institutions to the new reality, in particular, the introduction of mechanisms of algorithmic audit, digital ethics, multi-actor co-management and mental digital sustainability. Ukraine is presented as a state with a unique window of opportunity to form a model of innovative network management that combines technological efficiency with humanistic values.