Biometric innovations in the financial sector as a tool for data security

The financial industry is currently undergoing significant changes due to the introduction of biometric technologies and elements of artificial intelligence in the daily life of society, reflecting the global trend towards their active use. Biometrics, based on the application of unique biological, behavioral characteristics for personal identification, allows to meet the increased requirements for security, protection of digital information. In the Russian Federation, since 2017, legislative regulation in the field of collection and processing of biometric data has been implemented, which facilitated the creation of the Unified Biometric System (UBS), which guarantees the protection of personal data of citizens. The global biometrics market is showing significant growth, covering many sectors, among which the financial sphere occupies a special place. In Russia, there are three forms of biometrics (simplified, standard, validated), which provide the required accuracy, reliability depending on the specifics of the industry, conditions. Especially banks are actively integrating biometric technologies into their activities to increase the level of security, minimize risks, improve customer service, contributing to the optimization of operations and creating tangible competitive advantages. In this connection, there is an increase in public awareness of the possibilities of biometric technologies, and it is also assumed that by 2025 the implementation of such initiatives as the introduction of a digital ruble, a single QR code, the introduction of a digital banknote, the introduction of a unified QR code, the introduction of a single QR code, and the introduction of a digital banknote. It is expected that bioacquiring, expanding its presence in large banks, will become a standard for biometric transactions in the future, covering more and more credit institutions. There is also an active integration of biometric technologies into payment systems, facilitated by the initiatives of Sberbank and NSPK, which aim to make biometric payments available to customers of any banks at all terminals, regardless of the issuing bank. However, the opinions of Russian society regarding payment using a person's digital profile are divided: the majority fear for data security, while a smaller part sees the convenience and prospects of this technology. Despite this, biometric solutions in Russia are gradually gaining trust among the society, which is confirmed by the increasing number of registrations in the EBS and the growing number of biometric payments. In the future, biometric technologies promise to become a key tool for information protection in the digital environment, especially in the financial sector. Provided a high level of data security, strict legislative regulation, support from government agencies, and visible benefits, biometrics can significantly impact the financial market by improving transaction security and simplifying the process of customer identification.