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October 23, 2025International Journal of Leading Research Publication.Open Access

Entrepreneurial Marketing and Digitalization: Strategic Integration, Challenges, and Emerging Opportunities

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V-Vijayalakshmi Duraisamy -

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Overview

Entrepreneurial marketing and digitalization enhance value creation in ventures, indicating strategic challenges and opportunities.

Key Points

  • Digitalization drives value creation in entrepreneurial marketing, redefining market engagement.
  • Key challenges include navigating the systemic adoption of digital technologies for agile business operations.
  • Analysis of resource-constrained enterprises highlights essential enablers for strategic integration.
  • This discourse supports a deeper understanding of marketing innovation in evolving entrepreneurial ecosystems.

Cite This Study

Vijayalakshmi Duraisamy - (2025) studied this question.

synapsesocial.com/papers/68f9840c1881b68f3b7aea2ehttps://doi.org/10.70528/ijlrp.v6.i10.1794
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