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This is a Quantitative Study study.

The Linguistic Creativity and Its Impact on Local Economic Potential and Global Income

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Analysis shows naming practices impact brand identities in Indonesia, suggesting language blends enhance consumer engagement.

Naming practices in Manado rely heavily on local language and culture, driving brand identity.
Indonesian restaurant names dominate at 51.3%, followed by hybrid names at 32.2% and foreign names at 16.1%.
Observational analysis of restaurant names in Manado featuring linguistic creativity highlights branding strategies.
Cultural influences may enhance consumer appeal, indicating further study on local naming trends is necessary.

Tumuju et al. (2025) studied this question.

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