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October 23, 2025Journal of Education and Educational Research

A New Paradigm for City Image from "Static Symbols" to "Enterable Narratives" under the Perspective of Cultural and Tourism Integration

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Authors

YWYang Wang

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Overview

Analysis reveals city branding enhances experience economy in urban spaces, indicating a shift to participatory design strategies.

Key Points

  • City branding emphasizes urban environments that promote participatory experiences, enhancing community engagement.
  • Visual communication alone limits city branding; integrating experience economy principles is essential for effectiveness.
  • Design strategies focus on transforming urban space into engaging storyfields through innovative narrative design.
  • This approach may enable cities to shift from passive viewing to active experiencing, enhancing cultural tourism.

Cite This Study

Yang Wang (2025) studied this question.

synapsesocial.com/papers/68f9a0eb8ea8f2f37ee94d09https://doi.org/10.54097/qcbzq368
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