Analysis shows how bots impact visibility and legitimacy in protest movements, suggesting new frameworks for understanding activism.
Social bots increasingly shape online discourse, influencing how protest movements are perceived and evolve. This paper identifies bots as a major influence in digital protest ecologies, and responds by updating the Discursive Opportunity Structure (DOS) theoretical framework - focusing on its core dimensions of visibility, resonance, and legitimacy. To ground this theoretical development, we apply this revised framework through computer-assisted content analysis of bot activity in two major protests: Black Lives Matter (BLM) and Extinction Rebellion (XR). Rather than treating bots as a monolithic influence, we identify competing bot strategies with distinct discursive impacts. In BLM, supportive bots enhance cultural resonance, while counter-bots target movement legitimacy. In XR, pro-protest bots work to establish legitimacy and participatory visibility, whereas counter-bots strategically manipulate issue salience. These findings show that any serious understanding of contemporary movements must recognise how bot activity shapes discourse - steering public perception, influencing movement trajectories, and impacting protest outcomes.
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Li et al. (2025) studied this question.
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