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October 23, 2025Psychology and MarketingOpen Access

A Meta‐Analysis on Stereotype Threat and Consumer‐Related Outcomes: Reconciling Evidence by Advancing Theory

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Authors

YDYuri Marcel DallabridaEscola de Administração de Empresas de São Paulo FBFrancine Zanin BagatiniEuropean Association of Social Psychology DBDelane BotelhoEscola de Administração de Empresas de São Paulo

Discussion

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Implication

Meta-analysis reveals stereotype threat affects consumer interest in individualistic cultures, highlighting implications for marketing and psychology.

Key Points

Stereotype threat significantly impacts consumer interest, especially in individualistic cultures, and ethnic minorities.
The analysis utilized 247 effects across 83 experimental studies with a combined sample size of 11,683 participants.
The findings suggest that stereotype threat leads to identity-protective responses, impacting consumer decisions.
Implications underscore the need for marketing and psychology to address stereotype threat's nuanced effects.

Cite This Study

Dallabrida et al. (2025) studied this question.

synapsesocial.com/papers/68f9bad7d7353cfcfc68f5a2 https://doi.org/10.1002/mar.70067

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Implication

Meta-analysis reveals stereotype threat affects consumer interest in individualistic cultures, highlighting implications for marketing and psychology.