Design of A 3d Educational Animation for Finance and Remittance at PT Topremit using the Aida Method

This thesis discusses the design of a 3D educational animation regarding the international remittance services of PT Topremit. The main issue addressed is the lack of public understanding, especially among new users, regarding the process of sending money abroad online. This research uses the AIDA method (Attention, Interest, Desire, Action) as a strategic approach in designing the animation's narrative and visuals to attract attention and persuade the audience to use Topremit's services. The result of this research is a 3D animated video approximately 2 minutes in length that educates users on how Topremit works and its benefits, presented in an engaging and easy-to-understand visual style. The goal of this work is to help improve public understanding and trust in digital international money transfers. This animation is expected to be utilized as both a promotional and educational tool by the related company.