What type of study is this?

This is a Quantitative Study study.

October 23, 2025Open Access

The Psychology of Narrative in Marketing: Brand Communication through Story Telling

View Full Paper

Ask AI

Bookmark

Emotional storytelling improves consumer trust and brand retention, showing significant influence on purchase behavior.
Findings indicate that storytelling enhances consumer attitudes in a digital marketing context, engaging emotions more effectively.
Analysis highlights the psychology behind narrative transportation and its impact on marketing outcomes, connecting brands to consumers' feelings.
Engaging, authentic stories create deeper connections than traditional advertising, emphasizing a shift in marketing practices.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

This study demonstrates how storytelling enhances consumer attitudes and connection to brands, suggesting emotional narratives improve marketing effectiveness.

Cite This Study

Baig et al. (2025) studied this question.

synapsesocial.com/papers/68f9f86eb2c35e10cc4e3baa https://doi.org/10.71317/rjsa.003.06.0485

View Full Paper

Ask AI

Bookmark

Implication

This study demonstrates how storytelling enhances consumer attitudes and connection to brands, suggesting emotional narratives improve marketing effectiveness.

The Psychology of Narrative in Marketing: Brand Communication through Story Telling

Key Points

Discussion

Implication

Cite This Study

The Psychology of Narrative in Marketing: Brand Communication through Story Telling

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider