Strategi Pengelolaan Pariwisata Berkelanjutan Di Kawasan Ekowisata Hutan Mangrove

Tourism has become a crucial sector supporting economic growth, particularly in coastal areas with ecotourism potential, such as mangrove forests. Mangrove forests serve vital ecological functions, such as preventing coastal erosion, maintaining air quality, and providing habitat for various flora and fauna species. Furthermore, these areas possess high aesthetic and educational value, making them a prime ecotourism destination. This research was conducted in the Mangrove Tourism Forest for three months (May to July 2025). The research location was selected purposively. Based on data and analysis of tourism resource potential, visitor preferences, and mangrove forest management, a SWOT analysis was conducted to develop a strategy for sustainable tourism development in the mangrove forest. Based on the SWOT analysis, the current environmental condition of mangrove forest tourism areas in Indonesia is experiencing degradation due to the ongoing illegal logging of mangrove trees and the accumulation of waste. Therefore, the tourism development strategy is directed at tourism activities aimed at remediating environmental damage, such as mangrove planting.