Quantitative analysis shows organizational culture positively influences skills and creativity in Generation Z employees in the creative industry, suggesting enhanced engagement.
Key Points
A strong organizational culture enhances skills and creativity among Generation Z employees, positively influencing their performance.
Results showed that organizational culture has a significant effect on both skills and creativity, aligning with employee behavior expectations.
This research utilized a survey method with 111 Generation Z employees from the creative industry to analyze the correlations.
Findings imply that organizations should cultivate a robust culture to support skill development and creative output among young employees.