Cultural Communication in Waste Management Conflict Case Study of Waste Emergency in Banjarmasin City

The condition of the waste emergency in Banjarmasin city since the closure of the Basirih landfill has highlighted the importance of the role of cultural communication in environmental conflict management. This study aims to analyze cultural communication patterns and factors that influence conflict dynamics in waste management in time of crisis. Using a qualitative approach with a case study method through online observation (netnography) on social media and mass media, this research found that internal miscommunication between local governments. Blusukan activities, mutual cooperation, impromptu inspections, as well as 3R (Reduse, Reuse, Recycle) education campaigns, proved effective in building community awareness and participation. Local culture-based approaches, such as the use of Banjar language and open communication, are key in creating empathy and reducing social tensions. The findings confirm that effective cultural communication plays a strategic role in overcoming waste management conflicts and supporting participatory development in the midst of environmental emergencies.