The effect of marketing knowledge Management in Customer Engagement. The mediating role of organizational capital. An analytical study of the opinions of a sample of sample of individuals working in Al-Furat Al-Awsat Private Hospital

Organizations are working today to know the special needs of their customers through their capabilities inside and outside the organization in order to attract customers and work to achieve their requirements and needs. externally to customers and work to match its services internally through good organization and knowledge of the assets and knowledge capabilities related to marketing that can be obtained and required and analyzed, and how to plan and monitor procedures to achieve the organizational goals of the organization, so this research begins with the question of how to achieve customer involvement through knowledge management Marketing mediating role of organizational capital The study was conducted in AlFurat Al-Awsat Private Hospital, where a sample of (102) working individuals was selected. Although there are hospitals locally, the study used many statistical methods to analyze the data, such as the arithmetic mean, standard deviation, and testing the correlation and influence relationship between the variables of the study. The study presented a set of recommendations, the most important of which is the need for the organization to pay attention to the needs of customers and to facilitate work procedures and organize them as required .