Qualitative analysis reveals how Homelander’s character challenges capitalism and moral authority in popular culture.
Morality, as part of cultural dynamics, constantly evolves in response to social and ideological changes. In the realm of popular culture, superheroes have long served as manifestations of moral values. However, the series The Boys (2019) presents a deconstruction of the superhero representation that has traditionally symbolized the moral compass. Through the character of Homelander, the series explores the ambiguity of morality and the corruption caused by absolute power, contrasting with the ideal image of Superman. This study employs qualitative methods with a narrative and visual analysis approach, framed by Jacques Derrida’s deconstruction theory, to examine how morality is represented and deconstructed in The Boys. Homelander not only embodies a decayed sense of morality but also represents a critique of capitalism, the manipulation of public image, and the corruption of moral authority. His representation underscores that morality in popular culture is not static but a social construct that evolves with the times. Ultimately, Homelander in The Boys becomes both a reflection and a challenge to modern institutions, capitalism, and society’s belief in untouchable authority figures. Thus, the series demonstrates that superhero narratives offer not only entertainment but also a space for reflecting on changes and challenges to morality in contemporary society.
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Agung et al. (2025) studied this question.
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