What type of study is this?

This is a Content Analysis study.

Design and evaluation of a co-produced social media campaign to promote aquatic safety in Queensland national parks

View Full Paper

Ask AI

Bookmark

Authors

Social media campaign reduces drowning risk in Queensland parks, suggesting effective risk communication strategies.

Content analysis highlighted the polarized views of social media users regarding safety messaging.
32% of site visitors recalled at least one safety message from the Instagram campaign during surveys.
Over 4000 link clicks, more than 100 shares, and 254 post saves demonstrate strong user engagement.
Findings indicate that social media can enhance aquatic risk communication at popular tourist locations.

Cornell et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark