This review highlights the role of dialogic communication on social media in the oil and gas industry, indicating practical implications for strategists and executives.
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Controversial industries such as the oil and gas industry can benefit from dialogic communication on social media if done with nuance, and an updated framework. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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