Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
November 4, 2025West Science Interdisciplinary Studies

The Influence of Brand Equity, Perceived Quality, and Emotional Attachment on Repurchase Intention of Local Coffee Products in Ambon

View Full Paper
Ask AI
Bookmark
Share

Authors

JTJacsy TubalawonyUniversity of Pattimura

Discussion

Loading...

Member takes

Implication

Quantitative research shows that brand equity and emotional bonding significantly enhance consumer loyalty for local coffee products in Indonesia.

Key Points

  • Repurchase intention significantly improves with higher brand equity and perceived quality.
  • Emotional bonding is the dominant factor influencing consumer loyalty and repeat purchases.
  • Analysis employed multiple linear regression using data from 155 local coffee purchasers in Ambon.
  • Findings suggest integrated marketing strategies focusing on brand identity and emotional engagement.

Cite This Study

Jacsy Tubalawony (2025) studied this question.

synapsesocial.com/papers/690945348f2297dc13533063https://doi.org/10.58812/wsis.v3i09.2351
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence Of Brand Trust On Brand Loyalty With Brand Love As Mediator (Case Study Of Kopi Roemah Kesambi)2026
  2. 2Factors Influencing Overall Brand Equity And Identification In Local Cultural Heritage Products: A Case Study On Indonesian Millennial And Gen Z Generations2024
  3. 3Analisis Hubungan Emotional Brand Attachment Dengan Consumer Based Brand Equity pada Industri Fashion Lokal2025
  4. 4Experiential Marketing and Quality Drive Coffee Shop Loyalty in Indonesia2024
  5. 5Influence of Perceived Quality, Brand Image, and Customer Value on Satisfaction Through Purchase Decisions in the Coffee Market: The Moderating Role of Product Availability2025