This article focuses on Xiaomi's diversified business strategy, systematically analyzing its implementation path, effectiveness, and challenges faced. As the growth of smart phone market slows down, Xiaomi actively promotes the trinity strategy of "mobile phone+AIoT+Internet service" to build an ecosystem with smart hardware as the core. By investing in ecological chain enterprises, increasing R&D investment and expanding overseas markets, Xiaomi has realized the diversification of its business structure. In 2023, smartphone revenue will account for 58.6%, IoT and consumer products will account for 29.1%, Internet services will account for 12.3%, and AIoT connecting devices will exceed 600 million. The diversification strategy effectively enhances the company's risk resistance, strengthens user stickiness, and drives the brand to steadily expand its influence in the Indian and European markets. Despite significant achievements, Xiaomi still faces problems such as uneven profitability between its main and secondary businesses, complex organizational management, and decreased efficiency in resource allocation. To continuously promote strategic upgrading, Xiaomi needs to focus on breakthroughs in core technologies, strengthen ecological chain collaboration, and deepen global market brand building. This study provides useful reference for the diversification strategy of Chinese technology enterprises, pointing out the importance of clarifying business boundaries and emphasizing organizational resilience design. Future research can introduce more enterprise cases, especially the long-term effects of emerging businesses such as new energy vehicles, to further improve the theoretical and practical guidance of diversification strategies.
Fang et al. (Thu,) studied this question.