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November 8, 2025Humanities, Arts and Social Sciences StudiesOpen Access

Exploring the design factors shaping the gaming experience for Generation Alpha

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Authors

PRPunyarat RungsoongnernSTSuwich TirakoatOSOlarik Surinta

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Overview

Exploratory analysis reveals aesthetics and gameplay affect user preferences in primary school students, suggesting insights for developers.

Key Points

  • The study highlights how aesthetics and gameplay shape the gaming experience for Generation Alpha.
  • Data from 681 primary school students identified key factors influencing gaming preferences.
  • Analysis utilized exploratory factor analysis and linear regression to evaluate game design impacts.
  • Findings emphasize the importance of specific game design components for developers in addressing user needs.

Cite This Study

Rungsoongnern et al. (2025) studied this question.

synapsesocial.com/papers/690e8b75a5b062d7a4e7381dhttps://doi.org/10.69598/hasss.25.3.277498
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