MSME Digital Transformation: Implementing Big Data-Based Marketing Strategies to Improve Competitiveness

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Community program demonstrates increases in digital literacy and customer engagement, suggesting improved MSME competitiveness through digital tools.

MSMEs showed significant improvements in digital literacy, reaching comprehension scores of 88-90% in business management training.
Digital transformation efforts led to a threefold increase in social media post consistency and a 150% rise in customer engagement.
Implementation included training on tools like Google Analytics and CRM systems, coupled with intensive mentoring support for participants.
The program indicated that digitalization could drive product innovation and enhance overall socio-economic outcomes in Cilembu Village.

Priatna et al. (2025) studied this question.

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Community program demonstrates increases in digital literacy and customer engagement, suggesting improved MSME competitiveness through digital tools.