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Digital media-enhanced cultural brand development: creative strategies for urban identity construction

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Mixed-methods approach reveals that digital storytelling integration boosts community participation in urban branding.

Community participation correlates strongly with digital storytelling integration, enhancing urban identity efforts.
The study involved a mixed-methods approach analyzing stakeholder surveys across diverse participant groups and social media posts.
Analysis included natural language processing and machine learning algorithms to derive actionable insights.
Significantly supports the idea that integrated marketing communication theory can bolster cultural authenticity in urban settings.

Zhang et al. (2025) studied this question.

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