November 9, 2025

A Structural Equation Model of Impulse Buying Behavior in Online Shopping

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Impulse buying behavior is significantly influenced by emotions in online shopping contexts, leading to impulsive actions and decisions.
Data analysis from 470 survey responses highlights the role of positive and negative emotions in driving impulse buying behavior.
Structural equation modeling was utilized to test emotional aspects and their relationship with impulsive buying behavior in online contexts.
The findings appear to underscore the significance of understanding online impulse buying behavior for both academicians and practitioners.

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Analysis shows emotions significantly influence impulse buying behavior in online shopping, highlighting its impact on consumers.

Habib et al. (2022) studied this question.

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