November 20, 2025AppetiteOpen Access

Consumers’ preferences and willingness to pay for safety and quality attributes in milk: Evidence from a discrete choice experiment

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Authors

SDSujan Dhungel AAAmmar Abdul Aziz UKUttam Khanal

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Implication

Discrete choice experiment reveals Nepalese consumers' willingness to pay for quality attributes in milk, indicating evolving preferences amid rising household incomes.

Key Points

Consumers show a strong willingness to pay for quality attributes in milk, prioritizing safety and packaging.
A discrete choice experiment indicates that consumers value quality and safety attributes significantly when making purchase decisions.
Using a latent class model, distinct consumer segments were identified, highlighting varying preferences toward milk attributes.
The findings underscore the need for policymakers and the dairy industry to enhance milk quality and safety to meet consumer demand.

Cite This Study

Dhungel et al. (2025) studied this question.

synapsesocial.com/papers/6924f07ac0ce034ddc34ff03 https://doi.org/10.1016/j.appet.2025.108387

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Implication

Discrete choice experiment reveals Nepalese consumers' willingness to pay for quality attributes in milk, indicating evolving preferences amid rising household incomes.

Consumers’ preferences and willingness to pay for safety and quality attributes in milk: Evidence from a discrete choice experiment

Discussion

Member takes

Implication

Key Points

Cite This Study

Consumers’ preferences and willingness to pay for safety and quality attributes in milk: Evidence from a discrete choice experiment

Discussion

Member takes

Implication

Key Points

Cite This Study

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