Semioidentity: Archaeological Perspectives on the Meaning of Things

Semioidentity refers to the sign–identity relationship in its pragmatic and metapragmatic dimensions. A component of social semiotic analysis, the study of semioidentity offers a distinctive contribution to archaeology by making explicit the different kinds of signs and their functions in the interpretive process. It privileges indexical signs as a means of anchoring interpretation and thus provides opportunities for additional higher-order claims about ideology and belief systems. A semiotic approach contributes to knowledge growth by positing that the most reliable interpretations—that is, those most likely to be true in the long term—are those that incorporate a variety of semiotic resources since their functions will act to constrain one another. In this essay, I discuss semiotic resources and semiotic ideology from the perspective of Peircean semiotics. I then offer a case study focusing on the archaeology of the Pueblo Revolt and the emergence of a pan-Pueblo historical consciousness to illustrate some of the rich insights that it affords.