Phenomenon-driven contextual research and context-driven phenomenon research: advancing impactful HRM scholarship

Purpose This paper introduces two research approaches: (1) “phenomenon-driven contextual research” and (2) “context-driven phenomenon research” to advance human resource management (HRM) scholarship and generate more impactful practical insights. Design/methodology/approach Features and characteristics of these two research approaches are presented and elaborated taking into consideration the following: (1) the research starting point; (2) research goal; (3) research approach; (4) research application and (5) research orientation. Findings Basic guidelines for carrying out these two research approaches are established with valuable insights for advancing impactful HRM scholarship. Originality/value This paper advances emerging research and hot topics in HRM by offering new research approaches that generate more relevant and contextually-grounded insights for HRM scholarship and practice.