The Analysis of Business Process Management Implementation: A Case Study in PT Unilever Indonesia Tbk

Business Process Management (BPM) has emerged as a fundamental aspect of modern business, revolutionizing task execution and operational efficiency. BPM emerged as an efficient tool, whose main purpose is to support the design, administration, regulation, disclosure, and analysis of business processes, and organizations use it to identify opportunities to reduce costs and improve the quality of services or products. The importance of BPM in an organization or company lies in its ability to drive business growth rapidly and effectively. PT Unilever Indonesia Tbk is one of the large companies in Indonesia engaged in consumer goods, or the need for goods used directly or indirectly by consumers for disposable needs. This study was conducted to determine the analysis of the business environment, marketing planning, human resource planning, technology development, and business ethics at PT Unilever Indonesia Tbk. This study was conducted using a qualitative literature review method by involving a thorough study of various references relevant to the research topic. BPM analysis at PT Unilever Indonesia Tbk is carried out by analyzing the business process flow from upstream to downstream using a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats), HR (Human Resource) Process Mapping, POAC (Planning, Organizing, Actuating, and Controlling) Management Framework, Ethics Mapping, and Mapping Business Challenges and Obstacles, in the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) and BANI (Brittleness, Anxiety, Nonlinearity, and Incomprehensibility) era. From the results of this study, it is known that PT Unilever Indonesia Tbk carries out long-term and short-term strategies to maintain product quality excellence, improve product segmentation strategies, improve product prices, increase market trends, and identify innovations needed by consumers in each segment. The implementation of BPM by PT Unilever Indonesia Tbk shows a strong commitment to achieving the company's strategic goals.