November 14, 2025Journal of Consumer Behaviour

AI Ghostwriting Remorse: Guilt for Using Generative AI in Interpersonal Heartfelt Messages

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Guilt arises when generative AI is used for composing emotional messages, indicating a significant psychological impact.
In five experiments, participants reported higher levels of guilt when utilizing generative AI for intimate communication.
Application of appraisal theory helps frame understanding of emotions tied to generative AI usage in personal messaging contexts.
Designs focused on transparency and co-creation can alleviate guilt linked to perceived dishonesty in AI-assisted messages.

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Implication

Experiments reveal guilt increases in interpersonal communication using generative AI for emotional messages, suggesting co-creation can mitigate negative feelings.

Cite This Study

Hass et al. (2025) studied this question.

synapsesocial.com/papers/692519acc0ce034ddc3542c7 https://doi.org/10.1002/cb.70057

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Implication

Experiments reveal guilt increases in interpersonal communication using generative AI for emotional messages, suggesting co-creation can mitigate negative feelings.

AI Ghostwriting Remorse: Guilt for Using Generative AI in Interpersonal Heartfelt Messages

Key Points

Discussion

Implication

Cite This Study

AI Ghostwriting Remorse: Guilt for Using Generative AI in Interpersonal Heartfelt Messages

Key Points

Discussion

Implication

Cite This Study

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