Systematic review identifies effective communication and marketing strategies improving consumer acceptance of upcycled food, addressing food waste.
This is the protocol for a Campbell systematic review. The objectives are as follows. Our review will exclusively emphasize quantitative evidence from experimental studies, identifying the important factors and providing comprehensive and in‐depth recommendations, with a primary focus on identifying the effective communication and marketing strategies that have been evaluated. The findings of the study focusing on consumers' acceptance will provide valuable insight for policymakers to combat the food waste issue. The research questions are as follows: RQ1: What are the key factors influencing consumer acceptance in experimental studies on upcycled foods? RQ2: What communication and marketing strategies have been used to increase consumer acceptance in experimental studies on upcycled foods?
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Ma et al. (2025) studied this question.
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