November 12, 2025Journalism & Mass Communication Quarterly

“I Think It’s Exciting and Frightening at the Same Time”: Audience Sentiments Toward the Use and Labeling of Generative AI in Journalism

View Full Paper

Ask AI

Bookmark

Authors

JBJonas Nygaard Blom LHLene Heiselberg ADArjen van Dalen

Discussion

Member takes

Implication

Qualitative interviews reveal that audience sentiments on generative AI in journalism highlight concerns about fake news and the need for transparency in labeling.

Key Points

Concerns about the rise of fake news amid generative AI adoption in journalism are prevalent among audiences, indicating skepticism.
Findings show critical opinions about the role of human journalists, emphasizing their necessity despite AI's efficiencies.
Analysis based on in-depth qualitative interviews with Danish news consumers reveals diverse sentiments on AI's role in journalism.
Highlighting the importance of transparency, audiences express varying views on AI labeling as essential or context-dependent.

Cite This Study

Blom et al. (2025) studied this question.

synapsesocial.com/papers/692523d9c0ce034ddc3558ed https://doi.org/10.1177/10776990251385943

View Full Paper

Ask AI

Bookmark

Implication

Qualitative interviews reveal that audience sentiments on generative AI in journalism highlight concerns about fake news and the need for transparency in labeling.

“I Think It’s Exciting and Frightening at the Same Time”: Audience Sentiments Toward the Use and Labeling of Generative AI in Journalism

Discussion

Member takes

Implication

Key Points

Cite This Study

“I Think It’s Exciting and Frightening at the Same Time”: Audience Sentiments Toward the Use and Labeling of Generative AI in Journalism

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider