How Do US Voters Respond to Candidates Using Campaign Funds for Childcare? Evidence From a Framing Experiment

Following a 2018 FEC ruling, US congressional candidates are increasingly using campaign funds for childcare expenses incurred while campaigning. This policy has the potential to increase descriptive representation, but the policy’s viability is dependent on how voters react to candidates using campaign funds for childcare. Using a national survey experiment, we find that the framing around the use of this policy influences public opinion in meaningful ways. For Democratic respondents, positive framing treatments increase support for a hypothetical woman candidate, and candidate attack frames do not decrease candidate support. For Republican respondents, positive framing treatments do not increase candidate support, while candidate attack frames decrease candidate support. Regarding support for the policy of permitting the use of campaign funds for childcare, results were universally positive. Both positive and negative frames increased support for the policy. This research contributes to multiple literatures by evaluating the public opinion effects of candidates using campaign funds for childcare.