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November 11, 2025Health Marketing Quarterly

Factors Driving Continuous Intention to Use Telemedicine in the Post-COVID-19 Era: An Integrated HBM and UTAUT Approach

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Authors

SSSeungjae ShinWLWon Jun Lee

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Overview

Survey reveals behavioral intention drives telemedicine use in South Korea, suggesting a focus on credibility and value propositions.

Key Points

  • This study aims to identify factors that influence the continued use of telemedicine after COVID-19.
  • Online survey conducted among prior telemedicine users in South Korea
  • 329 valid responses analyzed using partial least squares structural equation modeling
  • Integration of UTAUT and HBM models to assess drivers of telemedicine use
  • Performance expectancy, effort expectancy, and social influence significantly increase behavioral intention
  • HBM beliefs like perceived severity and self-efficacy enhance credibility
  • Credibility mediates the relationship between beliefs and behavioral intention for continued telemedicine use

Cite This Study

Shin et al. (2025) studied this question.

synapsesocial.com/papers/69252ea3c0ce034ddc356756https://doi.org/10.1080/07359683.2025.2586903
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