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November 11, 2025BMC NursingOpen Access

Translation and validation of the German version of the Nursing Brand Image Scale (NBIS-P-G)

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Authors

CKClemens KoobBRBernd ReuschenbachJGJudi Allyn Godsey

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Overview

Translation and validation of the Nursing Brand Image Scale shows strong psychometric properties, impacting career choice and retention in nursing.

Key Points

  • The study reveals strong internal consistency for the German Nursing Brand Image Scale, with α and ω values between 0.74—0.95.
  • Exploratory factor analyses indicated a four-factor structure, differing from the original seven-factor model, suggesting nuanced public perceptions in Germany.
  • Convergent and discriminant validity were validated through correlations with professional identity and career recommendations.
  • This validated scale supports initiatives to enhance nursing's public image and workforce sustainability in Germany.

Cite This Study

Koob et al. (2025) studied this question.

synapsesocial.com/papers/69252ea3c0ce034ddc3567a8https://doi.org/10.1186/s12912-025-04025-5
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