Field research documents heritage and trade practices within the 24-Manai Telugu Chettiars community, highlighting their clan deities.
The Chettiar community has been present in South India since the time of kings. From ancient times, they have been engaged in trade, import-export, and small-scale businesses. The term “Chettiar” refers broadly to a social group. Within this community,several subgroups exist, such as the 24-Manai Telugu Chettiars, Nattukottai Chettiars, and Kongu Chettiars, among others. This study focuses specifically on the 24-Manai Telugu Chettiars and their clan deities, documenting their traditions and heritage based on field research.
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Ragupathi et al. (2025) studied this question.
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