October 3, 2025Open Access

The 24-Manai Telugu Chettiars and Their Clan Deities

Key Points

Community traditions emphasize rich cultural heritage and a strong emphasis on trade and community identity.
Field research showcases how small-scale businesses shape the everyday lives of the 24-Manai Telugu Chettiars.
The Chettiar community has a long-standing presence in South India, rooted in historical trading practices.
Implications point to the need for preserving traditions that define the unique identity of this social group.

Abstract

The Chettiar community has been present in South India since the time of kings. From ancient times, they have been engaged in trade, import-export, and small-scale businesses. The term “Chettiar” refers broadly to a social group. Within this community,several subgroups exist, such as the 24-Manai Telugu Chettiars, Nattukottai Chettiars, and Kongu Chettiars, among others. This study focuses specifically on the 24-Manai Telugu Chettiars and their clan deities, documenting their traditions and heritage based on field research.

The 24-Manai Telugu Chettiars and Their Clan Deities

Key Points

Abstract

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